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| "To be the brand of choice for consumers in India who want high quality Bicycles." |
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| Merida should be the first name that comes into consumers' minds when buying high quality bicycles in India for leisure or professional use. We provide reliable, high quality products which gives our customers access to the best and widest product range available in the market, with the best customer service. Cycling is our passion and we want to share that passion with you; our customers. We pride ourselves on listening and understand that cyclists come from all levels of skill and expertise. Customers appreciate the time, energy and commitment by our staff to find the right bicycle and accessories for their needs; it's what keeps them coming back time after time. |
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| We are truly involved in and dedicated to what we do. Why? Because Cycling isn't just about saving on fuel costs, staying healthy and a convenient and reliable method of transportation, it's a lifestyle choice, an adventure, so whether you ride for transportation, recreationally or professionally there is an open road ahead awaiting your presence, the only thing you have to decide is where and when that journey will begin and it is this passion that is shared by the people within Merida India the same passion as our customers - the passion for biking. We understand customer needs, because we are consumers ourselves. That provides a strong incentive to make better products, provide better services and achieve better results. |
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